Central Texas Dermatology + SkinCare Austin Rebrand
Central Texas Dermatology is an award-winning medical dermatology practice. Under the same roof, they operate SkinCare Austin, a medically supervised cosmetic spa. Their old website and brand confused visitors who could not distinguish between the two. In addition to building the new information architecture for the site, I project managed the website build and launch, ensuring brand cohesion. I also directed art and photography choices and advised on brand positioning.