Meritize: Animated Commercial Series
Meritize works with students, educators, and employers to build skills-based careers by offering merit-based loans for career training programs and helping students find those programs. Meritize asked for a series of video ads to raise awareness about and combat stigma against careers that don't require a 4-year degree. I wrote the copy, provided art direction, and coordinated with the animator to produce these videos with a quick turnaround.