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Read the full announcement here. And check out this story I wrote about the marketing and design strategy behind the rebrand.
I had the opportunity to lead 3rd + Lamar's rebrand, relaunch, and merge, develop the strategy, direct our announcement videos, and write all messaging. From the 3rd + Lamar story, which I wrote: "We merged the two sides of our company—3rd & Lamar and 3rd & Lamar Media—into one unified brand, 3rd + Lamar. Originally, we segmented the business to distinguish between our own content and the client work that we produced. 3rd & Lamar was our content wing, and 3rd & Lamar Media was our agency and production house. But in truth, that only confused people, and all of us work across both sides of the business as one team."