I had the opportunity to lead 3rd + Lamar's rebrand, relaunch, and merge, develop the strategy, direct our announcement videos, and write all messaging.
From the 3rd + Lamar story, which I wrote: "We merged the two sides of our company—3rd & Lamar and 3rd & Lamar Media—into one unified brand, 3rd + Lamar.
Originally, we segmented the business to distinguish between our own content and the client work that we produced. 3rd & Lamar was our content wing, and 3rd & Lamar Media was our agency and production house.
But in truth, that only confused people, and all of us work across both sides of the business as one team."
Read the full announcement here. And check out this story I wrote about the marketing and design strategy behind the rebrand.