To boost SEO for an executive search and recruiting firm, I built out 21 new pages for their site with career and city-specific salary and jobs data. Guided by research, I included and then answered the most relevant questions that prospective clients would be searching, so that the pages popped up first and provided actual value to the user. I provided insider information and accurate data that sales and marketing, technology and IT, and accounting and finance job applicants would be looking for in New York, Boston, Chicago, Dallas/Ft. Worth, San Antonio, Houston, and Austin.
*The design of the pages was provided to me as is, and I was not able to adjust it or the photos, fonts, or spacing—only the copy.