Showcasing Glenfarclas Single Malt Scotch
I had the opportunity to help direct, photograph, copywrite, and lead creative for an ad for the renowned Scottish whisky brand Glenfarclas. From the 3rd + Lamar case study, which I wrote: "There are only so many adjectives to describe premium beverages. At a certain point, words don’t do them justice. Recently, we gathered our most creative minds to build a treatment for Glenfarclas, a world-renowned, family-owned distillery in Scotland that produces single malt scotch whisky. Over the course of a day inside our studio, we filmed this spec commercial. Below, we take you behind-the-scenes on our process."